The Race Around the Ekka School Film Competition is on again in 2016, offering Queensland secondary school and university/TAFE students an opportunity to produce a professional advertisement suitable for television.

Working in teams, students have just 24 hours to write, shoot and edit a 15 or 30 second promotional clip for the Royal Queensland Show (The Ekka). The advertisement must appeal to the target teenage demographic and meet the requirements of the project brief.

Race Around the Ekka

In addition to developing their practical production skills (camera operation, script writing, production design, sound recording, acting, directing etc), participating students also need to demonstrate effective time management, planning skills and team work to be successful in fulfilling the client brief. Each participating group must submit a storyboard prior to the commencement of filming, will have one day of shooting at the 2016 Ekka and will then have 24 hours to edit and submit their film for judging.

There are three categories – Junior Secondary, Senior Secondary and University/TAFE – with $500 first prize in each category. Filming will take place on August 8 and 9, with judging on August 11. Entry forms must be submitted by June 3, with storyboard submissions no later than June 24.

Having had students experience success in this competition, I thoroughly recommend that teachers encourage their students to take part. This is a rare opportunity for students to undertake a production project in accordance with a specific creative brief for a real-world client.

For more information, visit the Race Around the Ekka webpage or click here for a full competition overview, including the creative brief and judging criteria.